A new roof is a serious investment. With a lot of money on the line and so many styles, designs, and materials to choose from, the process can feel overwhelming at times.
Choosing the best roofing material for your Wisconsin home is about balancing aesthetics and cost with durability and long-term value. And here in the Fox Cities area, it’s important to understand how different materials perform in our Midwest climate.
What Makes a Roofing Material the “Best” for Wisconsin?
There’s no one-size-fits-all option when it comes to choosing the “best” roofing material for your home. Wisconsin’s unpredictable weather, roofing costs, aesthetics, and more can all play into the decision, but the decision should be based on your unique needs.
At Schabel Exteriors, we always remind homeowners that the cheapest option isn’t always the best. As we often say, “Roofs are expensive—but hiring the wrong contractor can cost you even more.” That’s why we focus on helping you understand your options and what will deliver long-term value and performance.
Let’s break down a few of the key factors we discuss with our customers in the Fox Cities as we help them choose their roof materials.
Weather Resistance
Your roof needs to be able to stand up to the snow, wind, rain, and extreme temperatures we get here in Wisconsin. Some materials, like metal and rubber, naturally resist water. Asphalt shingles, on the other hand, need barriers and proper installation to prevent water-related issues.
Lifespan
How long do you want your roof to last? If you plan to stay in your home long-term, invest in a roof material with a longer lifespan to avoid future replacement costs.
Cost & Value
Strike a balance between cost and long-term value for the life of your roof. The cheapest options may come with a lower upfront price tag but require more maintenance and repair costs that add up over the years.
Maintenance
Some roofing materials require more upkeep than others. Metal and composite shingles are typically low maintenance, whereas asphalt shingles and rubber roofing may require more repairs or patching due to weather and storm damage.
Aesthetics
Your roof plays a big part in the overall look of your home. It’s important to find a roofing material that is durable but also fits the style and character of your home. If you’re part of an HOA or included in any sort of historic registry, there might be specific appearance requirements to consider there as well.
Most Popular Roof Materials in Wisconsin
The most popular roof materials in Wisconsin are asphalt shingles, metal roofing, and rubber roofing. Composite shingles are less common but are becoming more popular among our customers here in the Fox Cities and Northeast Wisconsin.
Asphalt Shingles
Asphalt shingles are one of the best roofing materials for Wisconsin homeowners looking for affordability and reliability. They are, hands-down, the most commonly used roofing material throughout Wisconsin.
Asphalt shingles are a great option for Fox Cities homeowners who want a classic, traditional look. They come in a wide range of styles, so it’s easy to match existing buildings or a specific neighborhood look.
Pros of Asphalt Shingles
- Affordable Upfront Cost: Asphalt shingles are one of the most budget-friendly roofing materials available for Wisconsin homeowners.
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- Easy to Install and Repair: Installation is fast and straightforward, which cuts down on labor costs.
- Good Insulation for Winter: When installed with proper underlayment and ventilation, asphalt shingles offer decent insulation properties during the cold Wisconsin winters.
Cons of Asphalt Shingles
- Shorter Lifespan: Most asphalt roofs need to be replaced after 15-30 years, which is a lower lifespan than materials like metal or composite.
- Prone to Weather Damage: The severe weather we have here in Wisconsin can lift shingles or cause cracks, curling, or granule loss, which means you may need to do more maintenance or repairs.
Metal Roofing
Metal roofing is often considered the best roof material for Wisconsin’s tough winters. Known for its strength and longevity, metal has become an increasingly popular choice across the Midwest.
Metal roofs can be expensive upfront, so they’re ideal for homeowners planning to stay in their home long-term. They’re also a great option for rural and remote properties (like cabins up north) due to their durability and no-fuss maintenance.
Pros of Metal Roofing
- Extremely Durable: When installed properly, a metal roof can last 40 to 70 years, making it one of the most durable types of roofing materials.
- Snow- and Water-Resistant: Slick metal surfaces make it easy for snow, ice, and water to slide off, reducing the risk of ice dams and stress on your roof.
- Fire- and Wind-Resistant: Metal is naturally fire-resistant and stands up to high winds, giving you an added layer of safety.
Cons of Metal Roofing
- Higher Initial Cost: Metal roofs are typically more expensive than other roofing materials, which can be a drawback for homeowners.
- Noise: Metal roofs can be louder, especially when those summer storms hit. Work with your roofing contractor to install sound-reducing materials.
Rubber Roofing
While it might not be the first material you think of, rubber roofing is actually a great roofing option for flat or low-slope surfaces. Known for its waterproofing properties, rubber can be the best roofing material for specific applications like garages, sunrooms, or other home additions with minimal pitch.
Pros of Rubber Roofing
- Waterproofing: Rubber roofing is generally made from EPDM (ethylene propylene diene terpolymer), which is incredibly resistant to water and helps protect your home from moisture damage.
- Low Maintenance: Rubber roofs resist cracking, tearing, and general wear and tear from the elements, so there’s very little maintenance required.
- Eco-Friendly: Some rubber roofing systems are made from recycled materials, making them a more sustainable option.
Cons of Rubber Roofing
- Specific Use Cases: Rubber roofing is specifically designed for flat and low-slope roofs, so it’s not a fit for traditional pitched roofs.
- Appearance: While rubber roofing is functional and cost-effective, it doesn’t align with everyone’s personal taste or home aesthetic.
Composite Shingles
Designed to mimic the look of high-end materials like slate, shake, or wood, composite shingles are quickly becoming one of the best roof materials for those seeking beauty and performance. While less common, they provide durability, style, and a low-maintenance option for Wisconsin homeowners.
Pros of Composite Shingles
- Long Lifespan: Made from a mix of synthetic materials like recycled plastics, rubber, and polymers, composite shingles are durable and last between 30 and 50 years.
- Designed for Tough Weather: Most composite shingles are rated to withstand high winds, hail, heavy snow, and UV exposure, providing solid protection all year long here in Wisconsin.
- Curb Appeal: These shingles replicate the look of real cedar shake, slate, or architectural shingles, which can look really beautiful on your home.
- Low Maintenance: Unlike traditional natural materials, these shingles require little maintenance and resist rotting, mold, and pests.
Cons of Composite Shingles
- Cost: While they provide a good long-term value, the initial upfront costs can deter homeowners.
Roof Material Comparison at a Glance
| Roofing Material | Lifespan | Cost | Maintenance | Best For |
|---|---|---|---|---|
| Asphalt Shingles | 15–30 years | $ | Low | Budget, traditional look |
| Metal | 40–70 years | $$–$$$ | Very low | Harsh weather, long-term homes |
| Rubber | 20–40 years | $$ | Low | Flat roofs, garages |
| Composite Shingles | 30–50 years | $$$ | Low | Style, durability |
Find the Best Roofing Material for YOUR Wisconsin Home With Schabel Exteriors
If you’re looking to replace the roof on your Oshkosh or Appleton-area home, our team of experienced roofing contractors is here to help.
We’re proud to be among the few certified GAF & Malarkey Emerald Pro contractors in Wisconsin, giving you access to high-quality materials and industry-leading warranties for your new roof.
We’ll work with you to discuss your budget, style, and more to find the right roofing material that looks great and stands up to Wisconsin weather.
At Schabel Exteriors, we believe homeowners deserve nothing less than the best. That’s why we offer the best quality, the best installation, and the best warranty backing—what we proudly call The Schabel Covering. It’s our promise of exceptional craftsmanship and lasting peace of mind.
Contact us today to discuss your roof and get a free, no-obligation quote.